Säkra – Adelis Equity

About Säkra

Säkra is the Swedish market leader within pension and insurance brokerage.

The Journey

From a challenger in the Swedish market to a true market leader through an accelerated buy & build journey:

Merged 43 businesses – operating as franchisees – and integrated them into one organisation with a decentralized business model
Executed c. 50 additional add-on acquisitions during holding period, making it c. 100 add-ons in total
Established professional group functions supporting decentralized units
Combining 10%+ organic growth, a very high M&A pace and margin expansion of 10+ ppts, EBITDA grew by almost 5x in less than 3 years
In early 2023, Säkra was sold to Cinven to continue the journey in both Sweden as well as rest of Nordics and Europe

”Säkra is a clear example of how to succeed with an accelerated buy & build strategy and create a clear market champion in a short period of time. By focusing on the SME segment, Säkra found a white spot in a very fragmented market and built a leading Swedish platform through both extensive M&A and organic growth. We were very impressed by the management team that managed to both integrate 43 companies upfront and carry out additional 50+ add-ons, whilst simultaneously improving margins by 10+ ppts through a very efficient central organization and a decentralized model.”

Erik Hallert